Michael spoke from personal experience and gave an overview of how Pearson VUE provides assessment, testing and examination services. they create and deliver tests and exams worldwide for clients such as academic institutions, I.T. giants, medical schools, financial services licensing, government bodies and, probably most famous of all, the UK driver theory test…

Peter began by reiterating that David Brown was still very definitely an engineering business and that engineering was a core competence, embedded in the companys DNA. Over the last ten years under American ownership it became very operationally focused and perhaps a little detached from the market. Under new ownership since november 2008, David Brown now has the freedom to become much more aligned to market opportunity which is key…

Taking what was surely the toughest spot at Brand v Demand, Jan Duffy of IDC, shared her research and predictions for the next 12 months with the audience. IDCs position as one of the worlds leading market research and analysis firms specialising in I.T. and telecoms, means Jan is perfectly placed to deliver some really powerful insights into what the near future holds for businesses selling to the public sector…

We were delighted to welcome the right honourable the Lord Michael Heseltine to our event. as both a noted entrepreneur (founder of one the UKs largest publishing companies haymarket) and one of the longest serving cabinet members in British history, he was perfectly placed to address the question: do politics and business mix?

Well i know its not really a new year as such, as at the time of writing we are hurtling towards the end of the first quarter, however the sentiment of new year, new start still applies…

Tracey gave the brand v demand audience an absorbing account of how building her brands green credentials has led to increased demand.

Tracey opened her address by stating that she was firmly on the side of Brand in this particular debate. She told the assembly a little about Kyocera and how, unlike a lot of its competitors, it was engineering not marketing led…

Pattie Kushner, GyroHSRs American SVP of PR, explains why now is the time to engage your audience.
No marketer ever wants to deal with a crisis situation until he or she is forced to face the reality. Trust me, I know because I often get the call the day before, or the day after, it proverbially hits the fan…

GyroHSRs b-to-b global practice leader, Rick Segal questions why apparently, no one reads business publications and trade magazines anymore.

Print is dead. Advertising is so last century. Everyone uses things like Sky+, TiVo and Kindle to tune marketing out of their attention span…

Warren Gaskell, GyroHSR creative director, explains why raising creative standards within b-to-b is critical.

Im a great believer that creativity really can solve any problem. So why do we see so little real creativity within the B-to-B sector? After all, business to business is where some of the real creative challenges are. Try figuring out how to make industrial gear systems exciting, or complex lifescience technology engaging, or roof tiles interesting. These are real creative challenge…

Danny Turnbull, managing director GyroHSR Manchester, reflects on cultural differences & digital media dominance.
Ive just returned from a trip to the US where I attended a conference run by the ANA on B-to-B marketing and which was sponsored by GyroHSR.
Im embarrassed to say that its over two decades since I was last in the US and there were some big changes that I noticed. Firstly the cars got smaller, I think ours in the UK are on average larger now. Secondly we are culturally a lot closer, the world has …