The global marketing services industry is worth in excess of a trillion dollars; the top five players alone directly employ over 300,000 people and have collective revenues in excess of $50 billion.
The UK market has over 7,000 agencies, all vying to work with the same top 1,000 brands. The business model they operate is simple; get the big brands, sell them big ideas and generate big bucks. However, with such fierce competition generated by the abundance

Richard Mabbott was acting as facilitator for the meeting and laid out cases for both brand and demand. But first he explained the catalyst for the whole event: throughout 2009, he stated he had attended numerous planning meetings with clients where creative work was presented and generally well received. However, he had noticed that in a large percentage of cases, the client was asking for the brand line to be reduced or omitted altogether…

Taking what was surely the toughest spot at Brand v Demand, Jan Duffy of IDC, shared her research and predictions for the next 12 months with the audience. IDCs position as one of the worlds leading market research and analysis firms specialising in I.T. and telecoms, means Jan is perfectly placed to deliver some really powerful insights into what the near future holds for businesses selling to the public sector…

GyroHSRs b-to-b global practice leader, Rick Segal questions why apparently, no one reads business publications and trade magazines anymore.

Print is dead. Advertising is so last century. Everyone uses things like Sky+, TiVo and Kindle to tune marketing out of their attention span…

Together with B2B Marketing magazine, GyroHSR in Manchester commissions an annual survey of the UK B-to-B market place. The latest report, the third, has just been issued and has yielded some really interesting results.

In interviews conducted across a range of industry sectors, 83% of chief marketers said they are investing more in building or sustaining relationships, with existing customers, with 65% claiming to have increased their focus on loyalty marketing as the full effects of the credit crunch start to be felt. No-one had reduced their focus on brand loyalty and loyalty marketing schemes.

Danny Turnbull, GyroHSR General Manager, examines whether the business to business sector is likely to slump or flourish under a tougher economic climate.