The American Chemical Society wanted to create a compelling and consistent brand that was befitting of the worlds largest scientific society, and easy for its 160,000 members to apply. GyroHSR talks about how it is helping the ACS to help others.

Problems. Problems. There you are, one of the planets most influential chemical manufacturers, providing pharmacists on a daily basis with the vital services that are helping them to change the world as we know it. And what do most of your customers think you are? A catalogue company! Thanks. Nice to be recognised.

So, how does one of the countrys most respected building supplies brands take proactive steps to secure its future and distance itself from the competition, whilst avoiding any change that might jeopardise its success today?