The Final Destination Communication
T-Mobile was considered a consumer brand that appeals to a young audience (16-25). The challenge for GyroHSR was to change the perception of T-Mobile for businesses and show that they offer as good a service and price plan as their competitors . The resulting insightful campaign positioned T-Mobile as a serious contender within the B-to -B market, and successfully stealing share from the current market leaders.
T-Mobile is a German telecommunications company and mobile phone provider. It recently merged with Orange to become the largest mobile operator …

When you mention the name technicolor to most people they immediately think of classic hollywood movies. The wizard of oz was one of the earliest big features to be filmed in glorious technicolor and set new standards in colour usage in film. In 1939 the company itself won a special academy award oscar for its services to the motion picture industry and its advances in bringing three colour features to the big screen.

Based in palo alto, ca, vmware is the global leader in virtualisation. Vmware technologies is the driving force in the emerging market known as cloud computing. With a large transformation occurring in the market, robin matlock, vice president, corporate marketing at vmware, knew the time was right for a new marketing campaign.

Dan Kohn, Vice President of Corporate Marketing, Pitney Bowes shares the results of the recent GyroHSR campaign with us.

Pitney Bowes had an identity problem. Weve been in business for nearly a century, have 2 million customers and 35,000 employees,and operate in 100 countries, yet few people can name more than one thing we do…

When Dubai Holding decided they needed a partner to help them build awareness and credibility for the prestigious 2009 World Economic Forum they instinctively looked towards GyroHSR. In true GyroHSR style the team hit the ground running and added a lot more than just enthusiasm and knowledgeability.
Almost 200 people completed surveys, 65% of which were at C level providing detailed insight into current hot topics.
The World Economic Forum attracts business and thought leaders from around the world. It influences strategies and provides a forum to learn, debate and guide. No …

Brian Peters, president of GyroHSR Chicago, shares the successes of a non-traditional marketing campaign.

How three words, two plastic candle-tubes, sandpaper and a few pinches of dust changed the building materials industry.

Julian Wells, director of marketing at HML, part of the Skipton Group, explains how working with GyroHSR using a fully integrated approach to marketing communications has given HML the best results.

In interviews conducted across a range of industry sectors, 83% of chief marketers said they are investing more in building or sustaining relationships, with existing customers, with 65% claiming to have increased their focus on loyalty marketing as the full effects of the credit crunch start to be felt. No-one had reduced their focus on brand loyalty and loyalty marketing schemes.

When T-Mobile needed to get closer to its big business customers, they charged GyroHSR with delivering the solution. The resulting campaign delivered both substantial return on investment and award winning creative work. Truly a match made in heaven.