Pattie Kushner, GyroHSRs American SVP of PR, explains why now is the time to engage your audience.
No marketer ever wants to deal with a crisis situation until he or she is forced to face the reality. Trust me, I know because I often get the call the day before, or the day after, it proverbially hits the fan…

Dan Kohn, Vice President of Corporate Marketing, Pitney Bowes shares the results of the recent GyroHSR campaign with us.

Pitney Bowes had an identity problem. Weve been in business for nearly a century, have 2 million customers and 35,000 employees,and operate in 100 countries, yet few people can name more than one thing we do…

When Linde Healthcare needed help launching a new sleep aid range of products to market, GyroHSR Stockholm introduced them to LISA.

Sleep apnoea is a common disorder characterised by pauses in breathing while sleeping. The disorder is quite prevalent, estimated to affect up to 5% of the worlds population. Untreated, it can have potentially serious consequences on individual wellbeing and lifestyle…

GyroHSRs b-to-b global practice leader, Rick Segal questions why apparently, no one reads business publications and trade magazines anymore.

Print is dead. Advertising is so last century. Everyone uses things like Sky+, TiVo and Kindle to tune marketing out of their attention span…

Warren Gaskell, GyroHSR creative director, explains why raising creative standards within b-to-b is critical.

Im a great believer that creativity really can solve any problem. So why do we see so little real creativity within the B-to-B sector? After all, business to business is where some of the real creative challenges are. Try figuring out how to make industrial gear systems exciting, or complex lifescience technology engaging, or roof tiles interesting. These are real creative challenge…

Danny Turnbull, managing director GyroHSR Manchester, reflects on cultural differences & digital media dominance.
Ive just returned from a trip to the US where I attended a conference run by the ANA on B-to-B marketing and which was sponsored by GyroHSR.
Im embarrassed to say that its over two decades since I was last in the US and there were some big changes that I noticed. Firstly the cars got smaller, I think ours in the UK are on average larger now. Secondly we are culturally a lot closer, the world has …

Sarah Trumble, general manager Gyro Live, muses on stronger customer connections through event marketing.
In the beginning there was mass marketing, remote from the consumer, with very clever creatives persuading buyers with their great copy and their inspirational imagery of a better life with brand X. It works, but with more savvy buyers and greater competition, there has become a need for something more.
Now there is event and experiential marketing, where brands and buyers get to meet and spend time with the product they are expected to fall in love with. …

Brian Peters, president of GyroHSR Chicago, shares the successes of a non-traditional marketing campaign.

Together with B2B Marketing magazine, GyroHSR in Manchester commissions an annual survey of the UK B-to-B market place. The latest report, the third, has just been issued and has yielded some really interesting results.

Although there are many, many cultural differences, never have both sides of the pond been more interlinked. Not just from an economical point of view either. Our ideas are shared, developed and formulated together more than ever and having a truly global perspective really matters these days. Thanks to the likes of Facebook, Twitter, Yahoo and the instantaneous connectivity of the internet generally, we now feel the need to share everything with the world…