The global marketing services industry is worth in excess of a trillion dollars; the top five players alone directly employ over 300,000 people and have collective revenues in excess of $50 billion.
The UK market has over 7,000 agencies, all vying to work with the same top 1,000 brands. The business model they operate is simple; get the big brands, sell them big ideas and generate big bucks. However, with such fierce competition generated by the abundance
You might have guessed from our front co ver that weve loosely themed this issue around Bonfire Night (or Guy Fawkes Night). For our non-British readers, this is a tradition in Britain and indeed some former colonies which dates back to the 5th November 1605 and marks a failed plot to destroy the Houses of Parliament. To this day the tradition is continued with bonfires and fireworks (and, inevitably , the odd casualty ).
The link between what we do at GyroHSR and the planned blowing-up of Parliament is not as tenuous as it may first seem. Any of you who have the pleasure of dealing with GyroHSR in any of our operations will know that we have a unique, shared language and that one of the key words in our vocabulary is ignition.
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The Final Destination CommunicationT-Mobile was considered a consumer brand that appeals to a young audience (16-25). The challenge for GyroHSR was to change the perception of T-Mobile for businesses and show that they offer as good a service and price plan as their competitors . The resulting insightful campaign positioned T-Mobile as a serious contender within the B-to -B market, and successfully stealing share from the current market leaders.
T-Mobile is a German telecommunications company and mobile phone provider. It recently merged with Orange to become the largest mobile operator in the UK. It provides competitive tariffs on both a pay as you go and pay monthly schemes. The companys key audience is consumer, although a growth market for the operator is the business market.
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The global marketing services industry is worth in excess of a trillion dollars; the top five players alone directly employ over 300,000 people and have collective revenues in excess of $50 billion.
The UK market has over 7,000 agencies, all vying to work with the same top 1,000 brands. The business model they operate is simple; get the big brands, sell them big ideas and generate big bucks. However, with such fierce competition generated by the abundance
Read full article…
